Hövding invisible cycling helmet
With those "ABBA" looks, the girl in the funny hat (above) just has to be Swedish. Except that she ain't wearing a hat. She's wearing an "invisible helmet", which actually looks pretty visible to us, even when it's not inflated.
But Hövding, the manufacturer which has just developed these bonce balloons, has cunningly designed the device to be worn around your neck like a big scarf, so when some idiot rear-ends you at the lights, it inflates like a solicitor's lie and protects your noggin.
The project was launched back in 2005 by Anna Haupt and Terese Alstin, two industrial design students, following a controversial Swedish law mandating helmets use for children up to the age of fifteen.
But what's the price? €399 (ouch!), which gives our heads another kind of injury.
We only hope that the algorithms and sensors and techy bits built into this thing knows its stuff, because you'd look ridiculous if this lid suddenly blew up around your ears when you were idly standing in a post office queue or trying to look cool at the traffic lights.
Gotta be a winner.
— Sam 7
Copyright Sump Publishing 2013